Logo Research
Now, because I had decided to create a halloween themed cafe, and the logo was going to be based on halloween, spooky or horror related symbols and imagery because of this, it only made sense to me to focus some time on researching these types of logos specifically.
I had no difficulty finding good images to analyse and dissect, but what I did have a little trouble with was picking interesting logos that communicated halloween in a unique way, instead of the obvious symbols, imagery and colour schemes.
Fonts are also important in a logo, especially holiday themed logo, because different fonts can create a different emotion, and also communicate an emotion to a passerby in different degrees and levels or example, "spooky" as opposed to "spine chillingly gorey and traumatic". This also helped me develop and create different ideas, and also gave me a few references to take elements from and be inspired by.
I had no difficulty finding good images to analyse and dissect, but what I did have a little trouble with was picking interesting logos that communicated halloween in a unique way, instead of the obvious symbols, imagery and colour schemes.
Fonts are also important in a logo, especially holiday themed logo, because different fonts can create a different emotion, and also communicate an emotion to a passerby in different degrees and levels or example, "spooky" as opposed to "spine chillingly gorey and traumatic". This also helped me develop and create different ideas, and also gave me a few references to take elements from and be inspired by.